Our Story

There is a quote that says “the darkest hour is just before dawn” and I like to believe that is where all great ideas are born. If there is nothing left to lose, then why not attempt the most daunting path? Even through failure, we find the most grand adventures.

Wild By Nature was born in this dark hour, on a lonely trail, whisked in by the cool crisp air of an October morning. The idea was simple, create products that inspire people to return to nature. Over the course of two years, we have refined this idea and worked to create a company that challenges convention. It is time for us to remember just how fearless we can be.

ANNE WHEATLY

With 5 years of textile experience and 17 years of running, Anne felt like it was time to venture out on her own and decided to create Wild By Nature Running Co.